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This was a semester long project in a class about branding. The company that I decided to establish is Vessel. Vessel is a high end, double walled coffee mug that keeps your beverages their respectable temperatures for a very long time. The logo, which is intended to be reminiscent of the mugs having double walls, was the jumping off point for the project. The rest of the brand fell into place quite easily thereafter the logo was established. The packaging for Vessel is entirely hand-made. The brand book is a comprehensive book about all the do’s and dont’s of Vessel.