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Originally this was an exercise with an onomatopoeia using strictly type to portray the word in an interesting manner while still maintaining the structure of the word. The word abracadabra is coming out of the magic wand as if it’s showing the person chanting the spell and the magic is falling out. That further developed later into turning Abracadabra into a children’s magic kit. The kit still features the original wand, stars and arrangement of the word abracadabra, but now also features icons of what the kit includes. This kit’s target audience is adolescent to teen.